Matrix

matrix

Matrix History

MATRIX, the leading professional hair care and hair color company in the United States, is part of L’Oreal USA’s Professional Products Division.

Matrix was founded in 1980 by the American husband and wife hairdressing team, Arnie and Sydell Miller. The Millers wanted to provide hairdressers with a comprehensive range of products that would help them grow their businesses and provide the means to take full advantage of their talent and creativity. Now, over two decades later, their original ideas still stand strong and Matrix is committed to the development of the salon professional and offers a wide range of hair care, hair color and hair texturizing products including: Biolage, Amplify, Sleek.look, Vavoom, Curl.life, Color.smart, Opti.smooth, SOCOLOR and Color Sync.

Vision

Matrix inspires all salon professionals to transform a passion for beauty into personal success.

Mission

Be the universal leader and iconic brand of professional salon beauty through our commitment to:

  • Partnerships
  • Innovation
  • Support

Values

  • Integrity
  • Diversity
  • Enthusiasm
  • Accountability
  • Leadership

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